Ramadan is an important month for Muslims around the world, where Muslims fast from dawn to dusk. In response to how Covid-19 has changed the way Muslims celebrate, Have Halal, Will Travel launched the event, Hello Ramadan.

Hello Ramadan is an immersive virtual event in celebration of Ramadan and Eid. While the celebrations that Muslims are used to may be different because of Covid-19, HHWT aims to bring the spirit of Ramadan and the festivities to everyone through the event.

To bring a sense of familiarity, they’ve hosted a virtual bazaar for brands to showcase their products. Each brand was given the opportunity to be listed in the marketplace and/or own a booth on the main event platform. This enabled many of the brands a chance to have global reach, as well as a digital presence they previously did not have.

As the adoption rate of digital technology increases, it becomes increasingly important for companies to adopt a digital mindset and be ready to utilise digital tools for growth. For participants to adopt and develop a digital mindset, it is crucial that they understand the connection between the online and offline world as well as to experience the first-hand benefits of using digital tools. By utilising TWG’s community learning platform, it enables participants to get accustomed to using digital technology in their everyday lives.